| 1 |
social media manager |
Plans, executes, and tracks brand social media |
| 2 |
social media strategist |
Builds overall social media strategy and positioning |
| 3 |
content strategist |
Plans content pillars, themes, and posting calendar |
| 4 |
social media content creator |
Produces posts, reels, carousels, stories, shorts |
| 5 |
community manager |
Replies to comments, DMs, builds relationships |
| 6 |
Instagram manager |
Specializes in IG feed, Reels, Stories, Highlights |
| 7 |
TikTok manager |
Short-form video, trends, hooks, and sounds |
| 8 |
YouTube channel manager |
Optimizes videos, thumbnails, titles, playlists |
| 9 |
Facebook page & group manager |
Handles pages, communities, and engagement |
| 10 |
LinkedIn social media manager |
B2B positioning, thought leadership, lead gen |
| 11 |
Twitter / X manager |
Real-time content, threads, and conversations |
| 12 |
Pinterest marketing manager |
Pins, boards, and traffic-driving strategies |
| 13 |
multi-platform SMM |
Manages presence across several platforms |
| 14 |
brand voice & tone specialist |
Keeps messaging consistent and on-brand |
| 15 |
social media copywriter |
Writes captions, hooks, CTAs, and scripts |
| 16 |
visual content curator |
Chooses photos, videos, graphics, and aesthetics |
| 17 |
UGC (user-generated content) manager |
Curates and repurposes user content |
| 18 |
influencer outreach manager |
Finds and manages influencer partnerships |
| 19 |
social media campaign manager |
Runs specific campaigns, launches, and promos |
| 20 |
paid social ads manager |
Sets up, monitors, and optimizes paid ads |
| 21 |
Facebook & Instagram ads specialist |
Meta Ads campaigns, audiences, and retargeting |
| 22 |
TikTok ads specialist |
Runs in-feed ads and spark ads |
| 23 |
lead generation SMM |
Uses social to bring leads into funnels |
| 24 |
social funnel architect |
Connects content → DM → landing page → sale |
| 25 |
analytics & reporting specialist |
Tracks KPIs, dashboards, and performance reports |
| 26 |
social listening & sentiment analyst |
Monitors brand mentions and audience mood |
| 27 |
reputation management SMM |
Handles complaints, crises, and negative comments |
| 28 |
launch & promotion SMM |
Manages product/course/event launches via social |
| 29 |
personal brand social media manager |
Builds authority for founders and experts |
| 30 |
e-commerce social media manager |
Drives traffic and sales to online store |
| 31 |
local business social media manager |
Focus on geo-targeted content and offers |
| 32 |
social media calendar planner |
Creates monthly/quarterly content calendars |
| 33 |
social media automation specialist |
Sets up schedulers, auto-DM, and workflows |
| 34 |
DM closer / social sales rep |
Converts warm DMs into bookings or sales |
| 35 |
short-form video strategist |
Reels, Shorts, TikToks strategy and formats |
| 36 |
social media A/B testing specialist |
Tests hooks, creatives, and posting times |
| 37 |
cross-platform repurposing manager |
Turns one big piece into many smaller posts |
| 38 |
social media guideline creator |
Writes brand guides, do’s & don’ts for teams |
| 39 |
social media training & workshop host |
Teaches teams how to show up on social |
| 40 |
SMM business mentor / coach |
Helps other SMMs with pricing, systems, and client acquisition |
