National S’mores Day

National S’mores Day is a fun holiday celebrated in the United States on August 10th each year. It is a day dedicated to the delicious treat known as s’mores, which are typically made by sandwiching a roasted marshmallow and a piece of chocolate between two graham crackers. The combination of gooey marshmallow, melted chocolate, and crispy graham crackers makes for a mouthwatering treat enjoyed by many.

On National S’mores Day, people often gather around campfires or fire pits to roast marshmallows and create their own s’mores. It is a popular activity during summer vacations, camping trips, or backyard get-togethers. Some people get creative with their s’mores by adding different ingredients like peanut butter, caramel, or even swapping out the traditional graham crackers for cookies.

The holiday is not a public or official holiday, so it may not be widely recognized or observed by everyone. However, for those who love s’mores, it’s a perfect excuse to indulge in this classic campfire treat and enjoy the sweetness and nostalgia it brings.

Whether you choose to celebrate National S’mores Day by gathering around a campfire with friends and family or simply by enjoying a s’more at home, it’s a delightful way to embrace the joy of summer and indulge in a delicious treat.


Celebrating National S’mores Day can be a fun and engaging way for businesses to connect with their customers and promote their brand. Here are some ideas on how businesses can celebrate this tasty holiday:

1. Host a S’mores Event: If your business has a physical location or outdoor space, consider hosting a s’mores event. Set up a station with all the necessary ingredients—graham crackers, marshmallows, chocolate bars, and skewers—and allow customers to create their own s’mores. You can offer variations like flavored marshmallows or different types of chocolate to add a unique twist.

2. Social Media Contest: Launch a social media contest centered around s’mores. Encourage your followers to share their favorite s’mores recipes, photos, or memories using a specific hashtag. Offer a prize such as a gift card or a s’mores-themed gift basket for the most creative or mouthwatering entry. This will generate engagement and create buzz around your brand.

3. S’mores Specials or Promotions: Create limited-time s’mores-themed specials or promotions. For example, if you run a restaurant or bakery, you could introduce a special s’mores dessert on your menu. If you have an online store, offer discounts on s’mores-related products or bundle items together to create a s’mores kit that customers can purchase.

4. Collaborate with Other Businesses: Partner with other local businesses to create a collaborative event or promotion centered around s’mores. For instance, a coffee shop could offer a s’mores-flavored latte, while a nearby ice cream parlor could create a s’mores sundae. This cross-promotion can attract customers from both businesses and expand your reach.

5. Engage on Social Media: Take advantage of the holiday by sharing s’mores-related content on your social media platforms. Post mouthwatering photos of s’mores, share interesting facts or trivia about the treat, or even create a video tutorial demonstrating how to make the perfect s’more. Encourage your followers to share their own s’mores experiences or recipes in the comments.

6. Giveaways and Prizes: Organize a giveaway or raffle where customers have a chance to win s’mores-themed prizes. It could be a gift basket filled with s’mores ingredients, a branded s’mores kit, or even a camping trip package. Promote the giveaway on your website, social media, and in-store to generate excitement and encourage participation.

Remember to align your National S’mores Day celebrations with your brand’s identity and target audience. Whether you own a restaurant, a retail store, or an online business, finding creative ways to incorporate s’mores into your marketing efforts can help build customer engagement, boost sales, and create a memorable experience for your audience.


1. 🍫🔥 It’s National S’mores Day! Share your favorite s’mores recipe with us. We’d love to hear how you take this classic treat to the next level! #NationalSmoresDay #SmoreFun

2. 🔥🌙 Gather ’round the campfire! Today we celebrate National S’mores Day. Tag a friend you’d love to share a s’more with and reminisce about your favorite camping memories. 🏕️🌌 #SmoreLove #CampfireDelights

3. 📸🍫 Capture the perfect s’mores moment! Share a photo of your mouthwatering s’mores creation and tag us. We’ll feature the most delicious-looking ones on our page! #Smorelicious #NationalSmoresDay

4. 🎉🍡 Happy National S’mores Day! We’re spreading the s’mores love by offering a special discount on our s’mores kits today. Get yours and enjoy the gooey goodness at home! 🏡❤️ #SmoreDeals #SweetTreats

5. 🤔 Did you know? The first recorded s’mores recipe was published in a Girl Scouts handbook in 1927! Share your favorite s’mores fact or trivia with us. We love learning more about this classic treat! #SmoreFacts #FunTrivia

6. 🍨🔥 Celebrate National S’mores Day with a twist! Visit our shop and try our limited-time s’mores-flavored ice cream. Indulge in the perfect blend of marshmallow, chocolate, and graham cracker goodness! 🍦😋 #SmoreliciousTreats #IceCreamLove

7. 🎉✨ It’s National S’mores Day, and we’re feeling generous! Like and retweet this post for a chance to win a s’mores kit filled with all the essentials. Get ready to enjoy a night of toasty, gooey perfection! 🎁🔥 #SmoreGiveaway #SweetSurprise

8. 🎥🍫 Lights, camera, s’mores! We’re hosting a Facebook Live event tonight at 7 PM, where our chef will demonstrate the art of making the perfect s’more. Tune in and ask any burning questions you have! 🔥📺 #SmoreMasterclass #LiveCooking

9. 🌟🍽️ On this National S’mores Day, we’re featuring a s’mores-inspired dessert on our menu. Swing by and indulge in layers of graham cracker crust, chocolate mousse, and toasted marshmallow topping. Pure bliss! 😍🍰 #SmoreSpecial #DessertDelight

10. 🏆🍫 Calling all s’mores enthusiasts! Share your s’mores-themed artwork, whether it’s a painting, a sculpture, or a craft. We’ll select the most creative entry and award a prize. Let your imagination run wild! 🎨✂️ #SmoreArt #CreativeCravings


1. #NationalSmoresDay
2. #SmoreLove
3. #Smorelicious
4. #SmoreFun
5. #SmoreliciousTreats
6. #SmoreDeals
7. #SmoreFacts
8. #SmoreGiveaway
9. #SmoreMasterclass
10. #SmoreArt

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